SOUTH WEST GREENS CONSTRUCTION

South West Greens Construction

Product branding / Print / Exhibition

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INTRODUCTION

South West Greens are a global leader in the design and installation of synthetic turf systems. Founded back in 1996 by delivering top quality putting greens for the residential marketplace. Throughout the years the brand’s reputation flourished, enhanced by its performing residential putting green product. This attracted the world’s top PGA professionals to the Southwest Greens product.

Having designed the South West Greens UK website we were approached by South West Greens Construction to update their European website. It became apparent that a product sub-brand would be needed for one of their key products the South West Greens “PRO SYSTEM”. Unique to the industry, this complex product needed to be simply explained to agronomists and installers so illustrations and a complete set of product brochure work soon followed.

PRODUCT SYSTEM BRANDING

A product sub-brand was needed for one of South West Greens key product systems the “PRO SYSTEM”…

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PRODUCT SYSTEM ILLUSTRTION

A complex product system needed to be simply explained to agronomists and installers so a central reference in the form of an easy to understand illustration was created (and animated on the website)…

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DIGITAL MARKETING MATERIAL

Over a dozen multipage PDF marketing brochures to target various market sectors along with a selection of instructional brochures for installers…

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PROMOTIONAL PRINT

Both regular timetables and ad-hoc promotions via leaflets and post cards…

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