CRAIG PARNHAM PERSONAL TRAINER
IDENTITY / PRINT PROMOTION / PUBLICATION / WEBSITE
We were approached initially by Craig to create a new brand identity for his start-up business Craig Parnham Personal Training, he already had an existing logo and an off-the-shelf website but was expanding and wanted to raise his profile.
We helped create a new identity which would reflect the contemporary nature of his fitness methodology. There are three main areas of specialisation so these were designed as sub-brands to the main brand.
Promotions have consisted mainly of postcards, flyers and posters.
Initially we constructed a single long-page site to help drive more business quickly and directly helping it work together with various print promotions. This has now expanded into a multipage site containing more in-depth information.
PUBLICATION PRINT / DIGITAL
Craig also provides specialist information on nutrition and has written several publications on the subject. We created a digital version for a website download which has driven a lot of traffic to the site.