BONAR YARNS

BONAR YARNS

PRINT / PROMOTION / DIGITAL CAMPAIGNS / EXHIBITION

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INTRODUCTION

Bonar Yarns is part of Low and Bonar PLC, an international group manufacturing and supplying a wide range of high performance specialist materials in flooring and industrial textiles. Bonar Technical Yarns has production sites in Scotland, Belgium, China and Abu Dhabi.

We have worked with Bonar since 2006 and have been directly involved in product branding, brochures, advertisements, presentation and exhibition artwork.

 Our involvement with the company continues with periodic exhibition stand design, ongoing graphic and marketing assistance and prolific marketing collateral. Also the creation of product illustrations for the entire product portfolio.

BRAND IDENTITY

Bonar Yarns already had a high profile within the synthetic turf industry, so it was decided to refresh the existing identity to maintain brand equity. We designed a bespoke logotype and together with the colours from the existing logo created a more contemporary  look. We carried this throughout the product range sub-brands and across several specialised products.

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PROMOTIONAL PRINT

Print items included advertising, promotion, internal and external marketing information packs.

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EVENT EMAIL CAMPAIGN PLUS MICROSITE

Creation of micro-sites to support email campaigns and events…

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